We, Poppy Austin Limited, take the security of your personal information extremely seriously. We are committed to protecting and respecting your privacy at all times.

    On the 25th May 2018, the new General Data Protection Regulation (GDPR) shall come into effect. Under this new law, European standards in data protection shall align with current technology standards.

    This is good news for all individuals who are affected by data processing and shall maintain standards in relation to the security of your personal data.

    Here are our policies and documentation in relation to the General Data Protection Regulation (GDPR):

    1. Our website privacy and cookie policy

    2. Our data retention policy

    3. Our data breach policy

    Privacy Policy

    Date of last update: 1st June 2020.

    Whether you are browsing the vast stock of cosmetic editorial and beauty related articles, watching our video tutorials, subscribing to our newsletter, or placing an order for our 100% vegan, organic and cold-pressed natural products, the safeguarding of your privacy is our number one priority.

    Together with our terms and conditions, this privacy and cookie policy, as well as any other documents referred to on this page, sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by Poppy Austin.

    Please read the following page carefully to ensure you fully understand our views and practices regarding your personal data, and how we will treat it. We realise it’s quite long, but we’d still love you to take the time to read the information in full. 

    By visiting this website, you are accepting and consenting to the practices described in this policy.

    For the purpose of the Data Protection Act 1998 (Act), the data controller is a company registered in England and Wales under company number 07676401, with its registered office at Kemp House, City Road, London, EC1V 2NX. We are a registered data controller with the Information Commissioner’s Office under number Z2957996.

    Our nominated representative for the purpose of the Act is Mr M Smith, BA (Hons), ACMA.

    1. The information Poppy Austin collects:

    We may obtain personal information about you from various sources.

    We may collect this information when you visit this website or our social media platforms, we may also collect certain information by automated means, using technologies such as cookies (please see our Cookies Policy below).

    You may also choose to provide personal information to us in a number of ways, such as when you participate in an offer or promotion, or when you make a purchase on our website and other online marketplaces, such as Amazon and eBay.

    The types of personal information we may collect from you and which you may provide to us includes: contact information (such as name, postal address, email address, and mobile or other phone number); username and password; payment information (such as your payment card number, expiry date, delivery address, and billing address); your online purchase history; product preferences; your physical characteristics and skincare concerns; and content you provide (such as photographs, videos, reviews, articles and comments).

    Information provided to us by social networks when you visit our social media platforms (such as your name, profile picture, likes, location, friend list and other information described in the social networking application sign-up page).

    2. How Poppy Austin uses your data:

    In order for us to deliver a customer experience that is second to none, we may store and process the information provided to us on your visit where legal parameters permit us to do so.

    The data we gather may then be used in the following ways, but only for the promotion of our website, product and services in the spirit that the information was collected, to:

    • process your payment and/or gift card transactions;

    • create and manage your online account;

    • send you updates about your order, including delivery details;

    • reply to comments or any grievances you may have raised;

    • to send you promotional materials or other communications;

    • communicate with you about, and administer your participation in, special events, prize promotions, programmes, surveys and other offers;

    • ask for product and service feedback, either on poppyaustin.com or third-party marketplaces, such as Amazon and eBay;

    • analyse and dissect visitor behaviour on our website so that we may enhance our service and overall customer experience for your future visits;

    • perform accounting, auditing and other internal functions;

    • comply with applicable legal requirements, relevant industry standards and our policies.

    We also may use the information in other ways for which we provide a clear and specific notice at the time of collection.

    Poppy Austin has partnered only with quality, relevant suppliers and distributors to bring the finest products to market. Where we have created such commercial partnerships, it may be of mutual benefit to share your information.

    In cases like this, or if Poppy Austin is acquired by another entity in the natural course of business, it is usual to collaborate on shared information of this nature.

    With the exception of the above circumstances, we will never disclose your personal information to companies outside of Poppy Austin Limited for our own financial benefit, nor for further distribution without first seeking your prior consent to do so.

    3. Keeping your information safe:

    We maintain appropriate administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorised destruction, loss, alteration, access, disclosure or use.

    The personal information passed from your device to our organisation will be stored on our own secure servers, or on those of our email manager, Aweber, our hosting provider, Shopify, and our payment processors, Paypal and Authorize.net.

    A minority may be printed and stored in equally secure manual filing systems.

    No one can absolutely guarantee the delivery of digital information securely over the Internet due to its nature. Rest assured, however, that we take privacy seriously and have done everything feasibly possible to ensure that both your information and ours is securely handled at all times.

    As well as digitally protected electronic files, we have security conscious staff, all of whom have their data stored on our servers. They process inquiries as if they were handling their own personal information and exercise extreme caution when accessing your data.

    Our integrity as a business is as important to us as your confidentiality; we would never knowingly do anything that would compromise either. This includes only keeping your information on file as long as the law permits.

    4. Your rights and choices:

    You have the following rights under law in respect of your personal information:

    • The right to be informed about the collection and use of your personal information;
    • The right of access to your information to verify the legality of our use of it;
    • The right to request that inaccurate or incomplete information about you is rectified;
    • The right to request the deletion or removal of your information where there is no further reason for us to use it (such as you have withdrawn your consent);
    • The right to restrict the use of your information;
    • The right to obtain and reuse the information that we have about you for your own purposes;
    • The right to object to certain uses (such as for marketing purposes); and
    • The right not to be subject to a decision that has a legal effect on you that has been based on an automated decision.

    Should you wish to exercise any of these rights, you may do so at any time by writing to us at the address given below. In some cases, we are permitted to charge a small fee of no more than £10 in respect of our administrative costs.

    Poppy Austin Limited
    Kemp House, City Road, London, EC1V 2NX

    If you would like to request the information we hold about you under a Subject Access Request (“SAR”) you can download the application template here.

    If you feel that your rights have been breached in any way, you should contact Mr M Smith at the address given above or lodge an official complaint with the Information Commissioner’s Office or by writing to: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

    For the avoidance of any doubt, we fully respect your rights regarding the use of your personal information.

    To update your preferences at any time, simply contact us to remove or edit the details we hold about you. For marketing communications by email, this can also be done by clicking on the unsubscribe link within the marketing emails you receive from us.

    5. Privacy policy updates and amendments

    Any changes we make to our privacy policy in the future will be posted on this page.

    Both the laws governing the way in which websites display and collect information and continual advancements in technology mean that online e-commerce store such as ours are evolving all of the time.

    Whilst many updates are minor, every now and again a significant legislative or technological change can affect the way we do business online.

    By gathering information about your use of our website, enforced changes to the way we operate may be highlighted as conflicting with your viewing history. We may, therefore, feel obliged to contact you by e-mail advising you of these updates.

    Similarly, your circumstances may change over time. If you switch email or home address or change any of your contact details, please feel free to advise us so that we can update our records. This will ensure that you don’t miss out on new product alerts, exclusive invitations and any special subscriber-only promotions that we may run from time to time.

    6. Comments and feedback

    Are there certain aspects you love about Poppy Austin and our website? Are there areas we vastly need to improve upon? Either way, we’d love to hear from you.

    Personal recommendations have contributed significantly to our success. So if you have found our products, story or company ethos inspiring, please do share poppyaustin.com with your friends.

    If there’s something you would like to point out beforehand, you may wish to contact our customer service team who will do their utmost to deal with any enquiries you raise quickly and efficiently.

    Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to Mr M Smith at office@poppyaustin.com.

    7. Removing your information from our servers

    Not everyone wants to be contacted, for a whole host of reasons. So if you would prefer not to receive updates from Poppy Austin, or you would like us to clear your informational entirely, simply write to:

    Poppy Austin Limited
    Kemp House, City Road, London, EC1V 2NX

    Tell us about the specific information you would like removed from our database and, where we are able to beyond our legal commitments to the relevant government bodies, we will erase that information from our servers within 24 hours.

    Cookie Policy

    In order for our website and it's associated code and plug ins to display optimally on your computer, our servers need to understand what operating system you are using upon each visit.

    poppyaustin.com deposits a temporary file known as a cookie to relay this information back to our server. This enables our website to load and display efficiently, as well as collecting data such as the browser you are using, your computer’s IP address, its operating system and the time and date of your visit.

    It also allows us to spot trends such as mobile views, laptop or tablet views and what parts of our website you find interesting. We can then analyse this data to improve and fine tune the content on poppyaustin.com, by tailoring it to suit your individual preferences.

    It is not compulsory for you to accept cookies and you can turn these off in your browser settings. By doing so however, there may be certain pages of poppyaustin.com that do not display correctly, with some sections being completely inaccessible without utilising the information that cookies collect.

    By continuing to browse the website, you are agreeing to our use of cookies as set out by this policy.

    1. Information about cookies:

    A cookie is a small file of letters and numbers that, if you agree to their use, is stored on your browser or the hard drive of your computer or device. They contain information that is transferred to your hard drive.

    The cookies that we could use can be split into the following categories:

    1.1 Strictly necessary cookies: These are cookies that are required for the operation of the website. They include, for example, cookies that enable you to log into parts of the website

    1.2 Analytical/performance cookies: These cookies allow us to recognise and count the number of visitors to the website and to see how they move around within the website when they are using it. This helps us to improve the way the website works, for example, by ensuring that users are finding what they are looking for easily.

    1.3 Functionality cookies: These are used to recognise you when you return to the website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

    1.4 Targeting cookies: These cookies record your visit to the website, the pages you have visited and the links you have followed. We may share this information with third parties (see our Privacy Policy for more information on how we use the information we collect from you).

    2. The cookies we use:

    On poppyaustin.com, we use cookies listed in 1.1 – 1.4.

    We keep a session cookie which is a small file on our server allowing us to distinguish you from other users, so that we can keep a virtual "basket" of the products you add to your shopping cart.

    A second cookie detects whether your browser supports JavaScript, this helps us to deliver the best possible experience online whilst using the poppyaustin.com website.

    We also use Google Analytics, which sets a small cookie file on your computer browser. This cookie stores no personal information about you and will keep a track of how you browse our website. We use this anonymous information to help us further improve the shopping experience on our website.

    Some of the pages on poppyaustin.com use content embedded from another website, for example, YouTube. You may be sent cookies from these websites. We don’t actually control these cookies and we would recommend that you visit these third parties for more information about their cookies:

    Authorize.net and Paypal (our payment processors), YouTube (to view videos), Facebook (to share content), and Shopify (to navigate pages and posts).

    We don't sell the information collected by cookies, nor do we disclose the information to third parties, except where required by law (for example to government bodies and law enforcement agencies).

    We treat your information as sensitive and confidential.

    Sarah Smith

    Photo Credits - (Header) CC: 'Untitled' by Gareth Davis
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